Lead Reactivation Calculator

Gross Campaign Profit: $0

Weeks Required: 0

Incremental
Operating Profit

Direct
Campaign ROI

Responses: 0

Daily Appointment Availability: 0

Appointments: 0

Days Required: 0

Sales: 0

Daily Leads Messaged: 0

Cost of Initial Outbound SMS: $0

Expected Commissions: $0

Max SMS Cost if Everyone Responded Max Times: $0

Appointment Costs: $0

Total Direct Costs: $0

Incremental Costs: $0

Total Leads Enter the total number of dormant leads to be contacted

Sales Profit Value Average profit per sale

Commission per Sale Commission paid per sale

Additional Costs Other campaign costs

Max Messages Per Lead Maximum messages per lead

Cost Per SMS Outbound Cost to send each message

Cost Per SMS Inbound Cost for each received message

Response Rate Expected response rate

Appointment Rate Percentage of responses that book

Sales Close Rate Percentage of appointments that close

Sales Downtime Rate Percentage of day available for new appointments

Sales Staff Yearly Base Annual base salary per rep

# of Sales Staff Number of available sales staff

Appointment Duration (mins) Length of average appointment in minutes

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